Issue 014  ·  Auckland · Aotearoa
Est. 2012  ·  The Pool & Spa Specialist

Crystal water, every Auckland summer.

For 23 years, James Cross has kept Auckland pools blue — painting, plumbing, dive-repairing, and valeting them between Torbay and the bottom of the Bombays. Auckland Pool Services is the personal, owner-run alternative to the franchise route.

23
years on Auckland pools
Free quotes· All work guaranteed· Underwater dive repairs· Owner-operated since 2012· Buy 10 valets, get one free· North Shore based· Free quotes· All work guaranteed· Underwater dive repairs· Owner-operated since 2012· Buy 10 valets, get one free· North Shore based·
01 / The Cross Method

One pair
of hands.
One pool
at a time.

James Cross has worked on Auckland pools for over twenty-three years — painting them, fitting their heat pumps, diving in to fix them when something goes wrong below the waterline.

He founded Auckland Pool Services in 2012 after years with bigger pool companies, frustrated by how impersonal the service had become. Today it's still a small operation by design: one specialist who knows your pool, your equipment, and the colour of your water before you do. When something needs fixing, he can often dive in and do it underwater — no draining, no week-long wait, no fuss.

23+
years experience
2012
founded
1:1
owner-operated
Auckland pool deck at golden hour — clear water maintained by Auckland Pool Services
Fig. 01 — A typical Friday: pool clear, deck ready, weekend ahead.
02 / Services

Everything a
pool needs.
Nothing it doesn't.

Nine services covering valet, repair, recovery, heat and paint. Each one priced or free-quoted up front — and all of them done by the same person who picks up the phone.

  1. 01 Valet · regular

    Full Valet

    Water tested, chemicals balanced, surface skimmed and walls brushed, leaf strainers emptied, pool vacuumed, filter backwashed, equipment inspected and reported on.

    From $39.00/visit · weekly
  2. 02 Valet · light

    Economy Valet

    Water tested, chemicals balanced, surface skimmed and walls brushed, leaf strainers emptied, filter backwashed, equipment inspected and reported on. Vacuuming not included.

    From $29.00/visit · weekly
  3. 03 Valet · entry

    ChemCheck Valet

    Entry-level valet: water tested, chemicals added, and a written report on what your pool needs. For owners who do the cleaning themselves but want the chemistry handled by a specialist.

    $24.00 + chemicals · per visit
  4. 04 Spa

    Spa Pool Valet

    Water tested, chemicals balanced, cartridge filter cleaned, vacuuming as required, written report. Drain & refill recommended every two months — we'll handle it.

    From $25.00/visit · weekly
  5. 05 Recovery

    Green Swamp to Blue Pool

    Pool recovery for neglected or algae-green pools. We bring it back to clear blue water — fixed price regardless of how many visits the job takes.

    Fixed price · quoted on inspection
  6. 06 Ad-hoc

    One-Off & Holiday Care

    Going away? Need a single visit before guests arrive? Pick a date — we'll keep an eye on the pool while you're gone or get it party-ready in a single visit.

    Per-visit pricing · on request
  7. 07 Repair

    Pool & Spa Repairs

    Filter sand replacement, salt chlorinators, pump rebuilds, leak detection, liner repair and replacement, pump & filter installation, solar heating, spa repairs, renovations — and underwater dive repairs when possible.

    Free quote · all work guaranteed
  8. 08 Heat

    Heat Pump Installation

    Supply and install of Oasis and Sunlover heat pumps. C Series tops the range — automatic reverse-cycle defrost, runs below 0°C. We help you size the right unit for Auckland conditions.

    Supplied & installed · free quote
  9. 09 Paint

    Pool Painting

    2-part epoxy pool paint with 30+ years of proven performance. Sand or soda blast prep, 2–3 coats, 15 colours to choose from. Painting pools Auckland-wide.

    15 colours · free quote
  10. Step one

    Get a free quote

    Tell James about your pool — size, age, what it's doing or not doing — and you'll get a free written quote, often within 24 hours. All work guaranteed.

03 / Valet Pricing

Choose the
cadence that
suits your pool.

Every valet is priced per visit, plus the cost of any chemicals added on the day. Lock in a regular slot and pay less per visit — and after ten valets, the eleventh is on us.

Full Valet

Most popular

Skim · brush · vacuum · backwash · test & balance · equipment report.

Weekly
$39.00 + chemicals
Fortnightly
$47.00 + chemicals
3-weekly
$55.00 + chemicals
Monthly
$65.00 + chemicals

Economy Valet

Light service

Skim · brush · backwash · test & balance · equipment report. No vacuum.

Weekly
$29.00 + chemicals
Fortnightly
$30.00 + chemicals
3-weekly
$31.00 + chemicals
Monthly
$35.00 + chemicals

ChemCheck Valet

Entry

Water tested, chemicals added, written report. Cleaning's on you.

Per visit
$24.00 + chemicals

Spa Pool Valet

Spa

Test & balance · cartridge filter clean · vacuum as required · written report.

Weekly
$25.00 + chemicals
Fortnightly
$26.00 + chemicals
3-weekly
$27.00 + chemicals
Monthly
$28.00 + chemicals
Spa drain & refill (recommended every 2 months)
+ $25.00
Spa valet with pool valet
+ $15.00 + pre-visit fee
Auckland Pool Services loyalty card — buy 10 valets, get one free
Loyalty programme

Ten valets in.
Eleventh's on us.

A simple thank-you for sticking with a local specialist. We stamp the card, you keep getting clear water, and every eleventh visit is free. No fine print.

04 / Repairs

We dive in.
Literally.

Where possible, repairs happen underwater. No draining, no fortnight without your pool, no excavator hire — just James in a mask, fixing the leak while the kids are at school.

05 / Heat Pumps

Swim from
October
to April.

Heat pumps pull warmth out of the Auckland air using electricity — no gas, no flue, no consent headaches. Choose between Oasis or top-of-range Sunlover C Series and we'll fit the unit that suits your pool, your budget and your power bill.

Pool heat pump installed beside an Auckland home — extend the swimming season
Brand 01

Oasis heat pumps

Reliable Australian-designed pool heat pumps. We supply, install and commission — sized for your pool's volume, surface area and orientation.

Brand 02

Sunlover C Series

Top of the range. Automatic reverse-cycle defrost lets it run below 0°C — the difference between a swim season and a swim quarter.

·01

Super quiet

Designed for residential decks, not a plant room.

·02

Blue Fin coil

Corrosion protection for coastal Auckland air.

·03

R410A / R407 refrigerant

Ozone-friendly working fluid.

·04

Titanium exchanger

High-efficiency titanium core — built to last.

·05

Electronic controller

Water sampling and a time clock — set and forget.

·06

Condensate drain

Easy install — drains away with no mess.

·07

No gas required

Captures ambient heat — runs on electricity only.

·08

Auto defrost (C Series)

Reverse-cycle defrost for sub-zero operation.

06 / Pool Painting

Pick a
colour.
We'll do the rest.

James has been painting pools for over twenty years. The system is 2-part epoxy pool paint with 30+ years of proven performance — properly prepped, properly applied, properly cured. Auckland-wide.

Freshly painted swimming pool — 2-part epoxy in Auckland
Fig. 02 — A fresh coat on an Auckland pool.

The system

2-part epoxy pool paint — the same chemistry James has used and trusted for decades.

The prep

Sand or soda blast surface preparation. The paint is only ever as good as the surface beneath it.

The finish

Two to three coats depending on surface condition — chosen from 15 pool paint colours.

The promise

Free quote. All work guaranteed. Painting pools Auckland-wide.

15 colours to choose from
A note from the director

“I started Auckland Pool Services in 2012 because the bigger pool companies had stopped doing the small, personal things. We still do them — the same person picking up the phone, doing the work, and standing behind it.”

James Cross
Director · Auckland Pool Services
07 / Get in touch

Free quotes.
All work
guaranteed.

Call James directly, send an email, or send a message — and you'll hear back, not from a call centre, but from the person who'll do the job.

Office
09 475 9695
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Email
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Workshop / Postal
25 Holt Avenue
Torbay, Auckland 0630
Get directions
Service area

North Shore based — Torbay, Browns Bay, Mairangi Bay, Albany, Devonport — and across greater Auckland for pool painting and heat pump installations.

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